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Market Background

Superfoods are foods, mostly plant-based but also some fish and dairy, that are thought to have health benefits resulting from an exceptional nutrient density. In addition to being packed with vitamins, minerals and other nutrients, many of these may help reduce the risk of heart disease and cancer, improve brain function and help fight memory loss, help with weight loss and provide many other health benefits.

The growing focus on a healthy lifestyle and diet is driving the demand for superfoods. predicts that the Global Superfoods market is expected to reach $209 billion by 2026, rising at a market growth of 7.3% CAGR.

According to the Mayo Clinic, Superfoods meet four criteria:

  • Good or excellent source of nutrients such as vitamins, minerals and fiber which are thought to prevent diabetes and digestive problems and boost the effectiveness of insulin and improve the absorption of nutrients
  • High in phytonutrients and antioxidant compounds, such as vitamins A and E and beta carotene. Antioxidants may protect cells from free radicals, which can play a role in heart disease, cancer, and other diseases
  • May help reduce risk of heart disease and other health conditions. These benefits are associated with Monounsaturated fats and polyunsaturated fats, also known as the “good fats” because they can help to: Lower the risk of heart disease and stroke. Lower bad LDL cholesterol levels, while increasing good HDL
  • Readily available

Capsoil Advantages

In the world of superfoods, the opportunity for Capsoil is the conversion of lipophilic oils to nanometric powder, resulting in:

  • New products – ability to create new products by enhancing existing products with fully soluble oils, such as adding avocado oil.
  • Improving the effectiveness of existing products by increasing bioavailability.
  • Better efficiency for manufacturers – Less raw materials required to achieve desired results.
  • Easier storage, handling, and longer shelf life – Capsoil nanometric powder is not senstive to temeprature, humidity or oxidation.
  • Reduced carbon foot print – improved bioavailability and efficacy results in the use of less raw materials making it possible to supply superfoods more efficiently and with less waste.



The Capsoil technology is applicable to many products in the Superfoods market. These include:

Hemp Oil: Hemp oil has a nutty flavor and is commonly used in salad dressings, blended in with dips, or for flavor after a recipe is cooked. Hemp oil contains essential fatty acids which some believe is the perfect ratio between Omega 6 and Omega 3.

Chia Seed Oil: Chia seed oil is extracted from the seed and can be used by itself or blended with other oils. This oil is packed with antioxidants and minerals such as calcium.

Avocado Oil: Avocado oil is a great form of healthy fats and is equally tasty. Some avocado oils contain vitamin E, amino acids, and anti-inflammatory compounds.

Almond Oil: Almond oil has healthy fatty acids which includes helping lower cholesterol and it is also believed that almonds can increase the levels of good “gut” bacteria.

Flaxseed Oil: Promising studies are showing that flaxseed oil may help fight heart disease, certain cancers, and diabetes. It’s packed with Omega’3, fiber and lignans. It can be added to smoothies, in dressings, added to stir-fry right before serving and so on.

So, for example, energy bars, sports drinks and a wide range of other food&beverages products could be enhanced with the addition of any of these oils encapsulated in Capsoil nano metric powder.

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