Management Team
Matthew Bronfman
Senior Partner
Founding Member
Matthew is a prominent US businessman, entrepreneur, and philanthropist. Mr. Bronfman is the main shareholder in IKEA Israel, Israel Discount Bank and the Shufersal supermarket chain.
Shai Cohen
Managing Partner
Founding Member
Shai is a seasoned entrepreneur and experienced business development advisor with a proven track record of building brands.
Rafael Ezra
Chief Technology Officer
Founding Member
Rafi is a highly experienced Clinical-Pharmacist with extensive knowledge of the cannabis sector.
Oded Gilboa
Chief Financial Officer
Oded has over 20 years of experience in finance and public accounting, having served as a senior finance executive in the technology and biotech industries.
advisory board
Dr. Peter Kash
Advisory Board
Dr. Peter Kash is a co-founder and Vice-Chairman of TargImmune Therapeutics (Switzerland).
He was a Professor of Marketing at Polytechnic University and Professor of Entrepreneurship at the Wharton Business School. He has authored several books including the international bestseller Make Your Luck, (Prentice Hall) and international bestseller Freedom From Disease (St. Martin’s Press).
Dr. Peter Kash sits on the board of FireBrick Pharma, (Australia) and oncology (Florida), Healthcare Capital Corporation. He was formerly a co-founder, partner and Chairman of Two River Group and President of Riverbank Capital Securities specializing in creating and financing several biotech companies including Kite Pharma, Edgemont Pharmaceuticals, and Intercept Pharmaceuticals.
Marketing
Karine Warda
Head of New Business Development
Europe
Karine is a Branding fanatic and Strategy devotee with international business development experience over the past 20 years across numerous product categories in luxury from fashion to cosmetics.
Edward A. Mermelstein
Head of New Business Development
USA
Edward Mermelstein enjoys an accomplished career as a top-tier strategist and businessman. His impressive achievements and in-depth understanding of the global markets have earned him recognition and numerable successful business ventures.
He holds a BA from NYU and a JD from Western Michigan Law School
Scientific Team
Dr. Natali Shirron
Chief Operational Officer
Natali has more than 10 years of industrial and academic experience, leading interdisciplinary teams combining Applied Biochemistry and Engineering. Natali has a PhD. in Biotechnology and Food Engineering from the Technion, Israel Institute of Technology.
Yorav Krief
Head of Manufacturing
Yorav is an experienced chemical engineer with a strong background in the pharmaceutical industry, including process development and scale-up, technology transfer and GMP compliance. Yorav has a BSc in Chemical Engineering from the Technion, Israel Institute of Technology and MBA from Ben Gurion University in Israel
Tal Lupo
Head of Cannabis Development
Tal has a strong track record of R&D management experience in the Cannabis industry with demonstrated ability to successfully lead projects from concept to commercialization. He has registered patents and published peer reviewed articles. Tal has a MSc in Molecular Biology from the Weizmann Institute of Science, Israel
Amit Lander
Head of Pharmaceutical Development
Amit is an analytical chemist with experience in new formulations and analytical methods for innovative and generic drug development. He has worked for leading multinational pharmaceutical companies and brings a deep understanding of Quality systems and cGMP. Amit has a BSc in Chemistry from the Technion, Israel Institute of Technology.
Naama Avidan
Head of Food and Nutraceutical Development
Na’ama is an experienced Food Engineer specializing in Functional Foods and Nutraceuticals development. She has extensive scientific, technological, and manufacturing knowledge and has worked on projects from concept to product development and commercialization. Na’ama has a BSc in Food and Biotechnology Engineering from the Technion, Israel Institute of Technology.