Management & Scientific Team

Management Team

Matthew Bronfman

Senior Partner
Founding Member

Matthew is a prominent US businessman, entrepreneur, and philanthropist. Mr. Bronfman is the main shareholder in IKEA Israel, Israel Discount Bank and the Shufersal supermarket chain.

Shai Cohen

Managing Partner
Founding Member

Shai is a seasoned entrepreneur and experienced business development advisor with a proven track record of building brands.

Rafael Ezra

Chief Technology Officer
Founding Member

Rafi is a highly experienced Clinical-Pharmacist with extensive knowledge of the cannabis sector.

Oded Gilboa

Chief Financial Officer

Oded has over 20 years of experience in finance and public accounting, having served as a senior finance executive in the technology and biotech industries.

advisory board

Dr. Peter Kash

Advisory Board

Dr. Peter Kash is a co-founder and Vice-Chairman of TargImmune Therapeutics (Switzerland).

He was a Professor of Marketing at Polytechnic University and Professor of Entrepreneurship at the Wharton Business School. He has authored several books including the international bestseller Make Your Luck, (Prentice Hall) and international bestseller Freedom From Disease (St. Martin’s Press).

Dr. Peter Kash sits on the board of FireBrick Pharma, (Australia) and oncology (Florida), Healthcare Capital Corporation. He was formerly a co-founder, partner and Chairman of Two River Group and President of Riverbank Capital Securities specializing in creating and financing several biotech companies including Kite Pharma, Edgemont Pharmaceuticals, and Intercept Pharmaceuticals.


Karine Warda

Head of New Business Development

Karine is a Branding fanatic and Strategy devotee with international business development experience over the past 20 years across numerous product categories in luxury from fashion to cosmetics.

Edward A. Mermelstein

Head of New Business Development

Edward Mermelstein enjoys an accomplished career as a top-tier strategist and businessman. His impressive achievements and in-depth understanding of the global markets have earned him recognition and numerable successful business ventures.

He holds a BA from NYU and a JD from Western Michigan Law School

Scientific Team

Dr. Natali Shirron

Chief Operational Officer

Natali has more than 10 years of industrial and academic experience, leading interdisciplinary teams combining Applied Biochemistry and Engineering. Natali has a PhD. in Biotechnology and Food Engineering from the Technion, Israel Institute of Technology.

Yorav Krief

Head of Manufacturing

Yorav is an experienced chemical engineer with a strong background in the pharmaceutical industry, including process development and scale-up, technology transfer and GMP compliance. Yorav has a BSc in Chemical Engineering from the Technion, Israel Institute of Technology and MBA from Ben Gurion University in Israel

Tal Lupo

Head of Cannabis Development

Tal has a strong track record of R&D management experience in the Cannabis industry with demonstrated ability to successfully lead projects from concept to commercialization. He has registered patents and published peer reviewed articles. Tal has a MSc in Molecular Biology from the Weizmann Institute of Science, Israel

Amit Lander

Head of Pharmaceutical Development

Amit is an analytical chemist with experience in new formulations and analytical methods for innovative and generic drug development. He has worked for leading multinational pharmaceutical companies and brings a deep understanding of Quality systems and cGMP. Amit has a BSc in Chemistry from the Technion, Israel Institute of Technology.

Naama Avidan

Head of Food and Nutraceutical Development

Na’ama is an experienced Food Engineer specializing in Functional Foods and Nutraceuticals development. She has extensive scientific, technological, and manufacturing knowledge and has worked on projects from concept to product development and commercialization. Na’ama has a BSc in Food and Biotechnology Engineering from the Technion, Israel Institute of Technology.

The team has extensive hands on experience leading early stage pharma companies from initial development through to commercial launch.
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